Retail
Urban Retail Group
A multi-brand retail group now handles 100,000+ monthly deliveries across 50+ stores with 97% satisfaction.
- Deliveries
- 100,000+
- Satisfaction
- 97%
- Cost Savings
- 28%
- Time Saved
- 50%
About the Company
Urban Retail Group operates 50+ retail stores across 6 fashion and lifestyle brands in the UK. With a strong omnichannel presence, they fulfill orders from both their e-commerce platform and physical stores. Managing delivery logistics across multiple brands and locations was becoming increasingly complex.
The Challenge
Scaling their delivery operations while maintaining consistency across brands presented significant challenges:
Volume Management
100,000+ monthly orders across 6 brands with different delivery requirements.
Returns Processing
Fashion retail sees 20-30% return rates, requiring efficient reverse logistics.
Multi-Store Fulfillment
Ship-from-store initiatives needed flexible, on-demand pickup from 50+ locations.
Peak Season Surge
Black Friday and Christmas periods saw 5x normal order volumes.
The Solution
Runur implemented an enterprise-grade solution to handle Urban Retail's complex requirements:
Bulk API Integration
High-throughput API handling thousands of orders per hour during peak times.
Reverse Logistics
Streamlined returns collection with pre-printed labels and scheduled pickups.
Hub & Spoke Model
Regional hubs for efficient multi-store pickup and consolidated deliveries.
Elastic Capacity
On-demand courier network that scales 5x during peak seasons.
The Results
Urban Retail Group achieved transformative results across their delivery operations:
100K+
Monthly Deliveries
Consistent high-volume processing
48 hours
Return Processing
Average return-to-warehouse time
28%
Cost Reduction
Logistics cost savings
5x
Peak Handling
Black Friday capacity vs. normal
“Managing delivery for 6 brands and 50 stores used to be a nightmare. Runur gave us one platform that handles everything—and our peak season capacity issues are history.”
Implementation Timeline
Week 1
Onboarding & Setup
Account creation, API integration, and initial configuration
Week 2
Pilot Launch
Limited rollout to test workflows and gather feedback
Week 4
Full Deployment
Complete integration across all locations and channels
Ongoing
Optimization
Continuous improvement based on data and feedback
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